Residents and business owners along Ohio's portion of the National road hope its new designation as an All-American road and National Scenic byway will draw more people to route 40. The road runs through Muskingum, Guernsey, Licking, Belmont, Franklin, Madison, Clark, Miami, Montgomery and Preble counties. That's the highest designation a highway can receive from the U-S department of transportation. Alan King, director of the National Road Zane Grey Museum in Norwich thinks the designation will increase tourism and traffic, which will help business along the road. Zanesville business owner Mary Ellen Winegarner says the designation makes the national road a destination.