The WHIZ family has a new member: the WB Network. Starting September 30th, WHIZ will begin running cross promotions with WBZV Channel 13, the popular WB station. This partnership will work to improve audience demographics by running well-known youth related programs in conjunction with local commercials. The targeted audience for WB programming is 12-year-olds to 34-year-olds, which comprise 30% of WHIZ's demographic area. Advertisers will now have numerous outlets to promote their businesses.