The Longaberger Company has announced that a new president has been named to manage day-to-day operations of the company. Chief Executive Officer Tami Longaberger has appointed Robin Crossman as president effective immediately. Longaberger says Crossman brings more than 20 years experience in direct sales to the company and has a proven track record of accomplishments within the industry. Crossman has held a variety of senior leadership positions at direct selling company from family-owned corporation to start-ups. Longaberger says she is excited to have Crossman on their senior management team. Tami Longaberger will continue to lead the company, setting its strategic direction and maintaining strong ties to its nearly 45,000 independent home consultants.