Thousands of people are now following the Ohio Department of Transportation on Twitter.
It set up an account last year for drivers in six major cities, including Cleveland, Columbus, Cincinnati, Akron, Toledo, and Dayton. It allows drivers to see road closures, accidents, and detours in 140 written characters or less.
"We’re trying to become more competitive with using social networking to let motorists know. Social media is just a quicker means of allowing us to communicate with the public at a quicker rate, " says ODOT’S District 5 Public Information Officer, Kate Stickle.
But one important reminder is that ODOT doesn’t want people checking Twitter while they’re driving.
"It’s a concern because we don’t want to add another factor in the driver’s though process when they’re driving, but we do encourage you to know before you go, " says Stickle.
Stickle says because the social networking site is such a success, ODOT is looking to expand it to other counties in the near future.