Breaking Away from Conventional Thinking

POSTED BY: Nichole Hannahs
Friday, March 25, 2011 - 11:13 AM
economic growth

College students aren't  the only one taking a spring break.

Friday, business leaders in Muskingum County met for this year's spring break meeting. The event focused on marketing for small business using time, energy and imagination.

"Businesses know they have to market but they don't know where to start. They don't know how to put one foot in front of the other. They are good at what goes on inside their business but they're  not good at all the support activities like marketing," said Speaker Al Lautenslager.

Lautenslager encourages businesses to look at what other successful companies are doing, network with others and create great customer service and concentrate on things that don't cost a lot of money which includes trust.

"It let's people have confidence in you. They feel comfortable working with you," said Lautenslager. "The number one reason people do business with people is because of trust. "

The Chamber of Commerce also honored businesses at the spring break meeting through it's safety and ACES awards.

"That sort of reinvestment in our area means everything to the community," explained Tom Poorman from the Muskingum County Chamber of Commerce. "It's a vote of confidence in the local community. It's a place where major corporations can make money so it's critical for economic growth."

In all over 100 businesses were honored and Poorman said some of those included start up companies.

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