New Brand at MVHC

The Muskingum Valley Health Centers are rolling out a new brand, but they are keeping the same message.

The centers will  now solely go by MVHC. CEO Dan Atkinson said this is because they also serve communities outside of the Muskingum valley. The company is undergoing a six month long rollout of its new brand identity. Atkinson explained why they’re doing it over a long time frame.

“We also want to take time to ensure that our identity doesn’t get lost,” he said. “And that people understand that we’re still Muskingum Valley Health Centers, we’re just now referring to ourselves as MVHC, and that this is our new logo and that’s essentially what we’re trying to accomplish with this change.”

Atkinson said that throughout both internal and external focus groups, MVHC looked at three final designs but settled on the tag line of “Your Community of Care.” Atkinson said it is the perfect brand to display the company’s mission.

“We’re here to provide services and access to primary care to all individuals in the community,” Atkinson said. “So that’s our main focus is to ensure everyone has access to primary care services.”

Atkinson went on to say the brand refresh reflects their commitment to providing high quality, accessible and affordable health care.