MCLS Introduces New Logo Inspired by Historic Library Design
Muskingum County Library System introduces a new logo to reflect the Library's History and commitment to the Community
ZANESVILLE, OH – The Muskingum County Library System’s logo is getting a new look.
As the remodel of the John McIntire Library nears completion, MCLS Staff wanted a look to reflect the progress that got them to where they are today while also still looking to the future and where they will go from here.
Sean Fennell, the Marketing and Community Relations Director with the MCLS, says they drew inspiration from the Carnegie Wing at the John McIntire as well as some of their own history to create this new look.
“The element that was actually carried forward from the John McIntire Library, the Original 1908 build, into the 1990’s renovations, and as you will see very soon, coming up in May. Also heavily influenced the design choices that we made for the new renovations of the John McIntire Library and that is the Roman lattice pattern within those windows.” Fennell said. “So we have carried that through multiple generations of stewardship of the John McIntire Library and the Muskingum County Library System.”
Fennell described the research for this new logo as a discovery process and it felt as if they were uncovering lost history of the generations that came before.
He says the Roman lattice will be the focal point of the logo and says it represents great strength and transparency.
“We’ve also moved to some very beautiful, deep blue colors as well to be very calm and again, to create that contrast that is really needed in the modern world.” Fennell said. “We needed to have colors that met current ADA regulations as well. But, even if it wasn’t for those regulations, as a public library, accessibility and readability have to be at the center of everything we do. This logo, and the colors that we have selected, the fonts that we have selected, and we hope the symbol as well, will be something that will increase all of that. Increase the connection and accessibility for our Library System.”
For those that were a fan of the old color scheme, fear not, it will still live on as the Official Colors for Hoobert, the Library’s beloved mascot.
