NFL partners with DraftKings for daily fantasy sports

The NFL has joined with DraftKings as its provider for daily fantasy sports, moving the league closer to a full embrace of legal sports betting.

DraftKings began as a fantasy sports platform but now operates as a full-service sportsbook. The deal announced Thursday makes DraftKings the NFL’s “official daily fantasy partner.”

The league has joined with Caesars Palace for sports betting marketing, its first deal with a traditional casino company. But the NFL remains the only major North American sports league not to designate a full-fledged sports betting partner.

The NFL hasn’t closed off the possibility of such a deal and the partnership with DraftKings potentially gives the Boston-based firm an advantage.

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