Longaberger Back on the Rise

The Longaberger Company has had its ups and downs in the past.

But the Acting President, Michael Somoroff said that is in the past. Over the past year Longaberger has overcome a $38 million debt and is looking towards the future now. Somoroff said there is no such thing as straight up success.

"Everything ebbs and flows for the reason that I’ve explained," Somoroff said. "Why wouldn’t the life of our community and our company ebb and flow like the lives of its individuals? It would. That’s part of what makes it so special."

Over the years Longaberger has prided itself on caring more for serving the people and the community rather than focusing on its own profits.

"There have been difficulties, that’s right, but let’s not forget that the company is a 40-year-old social phenomena of giving," Somoroff said. "And that this last process of pruning to come back to the purity of ourselves was very necessary."

Somoroff spoke at the Noon Rotary Club of Zanesville’s meeting Tuesday to say Longaberger is on the way back.